What is employee branding and its relation to employer branding?
- 05/05/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
1 Comment
One of the biggest sources of confusion in the industry is the term “employee branding”. Here are some of the problems you might have come across:
Wielding the term instead of “personal branding” of employeesWellbeing project examples in Employer Branding
- 27/04/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Employer branding or the way you brand your company to create an attractive employer image creates huge differentiation among candidates. These people are looking for a new path in their life so that they can be better off. But what if people’s expectations to be “well-off” are not met?
7 Questions to ask before selecting an employer brand agency
- 14/04/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Choosing the right agency to bring all your employer brand communication goals to fruition. It seems straightforward. However, this is where most branding projects could be announced dead on arrival.
29 Best social media content examples for employer branding
- 10/03/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
While creating your differentiated and unique content, remember the 3-CO rule: Be consistent, coherent, and connected in all your communications. We do not remember the attributes of everyone we got the meet.
Social Media in Employer Branding Communication
- 03/03/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
How to manage your social media accounts. It’s right there in the name: SOCIAL. That means information runs both ways and that you engage back those who engaged you. This means liking, following, replying, reposting and more. If sufficient resources do not exist for you, or if you treat it as a one-way channel just like traditional media…
7 Employer Branding Trends in 2022
- 14/02/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Never since the first industrial revolution, the concept of “employment” had changed so drastically. Startup models, remote or hybrid business models, side-gigs, freelancing, project-based teams… The roles of employers & employees are different from anyone’s grandparents. Since ever.
When to start Employer Brand communication
- 20/01/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Your company has already started communicating its employer brand, whether you are aware of it or not. For example, if people had experienced your recruitment processes, seen your job adverts, somehow came across stories of your employees -they already have a perception of you as an employer.
History of Employer Brand
- 13/01/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or blue/red representing its branding and logo.
Why do you need to define a candidate persona?
- 22/12/2021
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or blue/red representing its branding and logo.
Why Employer Branding Matters
- 10/10/2021
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or blue/red representing its branding and logo.