Recruitment MarketingCOURSE
Become a World-Class Recruitment Marketing Professional
Description
In this course, you will learn the most innovative method of getting the right candidate for your company. The lesson focused on the steps to attracting the right candidate and the various tools you can use to achieve this. Also, the course examines the different recruitment marketing methods that can be used in landing the right candidate. Beyond this, the study examines the role of social media as part of your talent attraction strategy and the impact of having a recruitment marketing team in achieving this. The course focuses more on the useable techniques and ways to get the right workforce into your company or organisation.
Choice of the best
Employer Brand Academy’s certificate programmes are preferred by some of the best employers.
What you will learn
The course examines the following outline:
- Content strategy
- How to define your goal and objective
- Candidate Persona
- Choosing the right social media channel for your content
- Recruiting marketing
- The difference between recruiting and recruitment marketing
- Recruitment funnel
- Social media guideline
- Video and recruitment marketing
- Influencer marketing
While the concept of the “Employer Brand” may be new to many of us, it is the first and probably the most stylish step towards addressing the change taking place in our work environments. Thanks to his vast experience, his candid approach, and the unique information he offers in the program, Mr. Ali Ayaz makes it very clear that “WE” is what employer brand is all about. I had the opportunity to meet Mr. Ayaz in a training organisation led by him, and I can take safer steps in my company ever since. Judging by the projects they want me to undertake, I can tell that my managers have more faith in me now. I’d like to thank the Employer Brand Academy for being my inspiration, which allows me to perform process management even at the first level of the “Employer Brand” certification program.
Who it is for
- This course is designed for recruiters and business owners who want to learn the marketing methods and strategies of getting the right candidate into their company.
- The lessons are also designed for the recruitment manager who is interested in learning the innovative method of reaching the right candidate.
- Beyond this, the course is also designed for candidates interested in learning the tactics recruiters use in measuring their excellence.
About course instructor
San Sunner is a Digital Strategist/ Producer/ PR and Public Speaker passionate about recruitment marketing and social media.
San Sunner has a strong background in recruitment, with experience spanning over a decade, working for both blue-chip and SME’s. San Sunner is a recognised face on the public speaking circuit within the UK and internationally, has also written for one of the worlds largest recruitment magazines. San was one of the first figures within the UK to promote and implement Recruitment social media strategies as part of the recruitment process. San Sunner was shortlisted for the UKSCMA 2019 Awards.
Based in London, San has worked with a number of high profile organisations including CISCO, IBM, Accenture and Tech-Connect live.