{"id":4166,"date":"2021-12-30T06:41:44","date_gmt":"2021-12-30T06:41:44","guid":{"rendered":"https:\/\/employerbrandacademy.com\/old\/?page_id=4166"},"modified":"2021-12-30T09:19:38","modified_gmt":"2021-12-30T09:19:38","slug":"programa-de-certificacao-de-estrategista-de-marca-empregadora","status":"publish","type":"page","link":"https:\/\/employerbrandacademy.com\/old\/programa-de-certificacao-de-estrategista-de-marca-empregadora\/","title":{"rendered":"Programa de Certifica\u00e7\u00e3o de Estrategista de Marca Empregadora"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;3836&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;1px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1621267686664{background: #739dbf url(https:\/\/employerbrandacademy.com\/old\/wp-content\/uploads\/2021\/05\/landing-header-info-bg-eb-practitioner.jpg?id=3852) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_custom_heading stripe_pos=&#8221;hide&#8221; stm_title_font_weight=&#8221;700&#8243; text=&#8221;Estrategista de Marca Empregadora&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:left|color:%23ffffff|line_height:36px&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; subtitle=&#8221;Programa de Certifica\u00e7\u00e3o&#8221; subtitle_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1640851143057{margin-top: 100px !important;margin-bottom: 145px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading stripe_pos=&#8221;hide&#8221; stm_title_font_weight=&#8221;700&#8243; text=&#8221;Torne-se um Profissional de Marca Empregadora de Classe Mundial&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:left|color:%23b4a77f|line_height:36px&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text css=&#8221;.vc_custom_1640848102815{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f5f5f5 !important;border-left-color: #d3d3d3 !important;border-left-style: solid !important;border-right-color: #d3d3d3 !important;border-right-style: solid !important;border-top-color: #d3d3d3 !important;border-top-style: solid !important;border-bottom-color: #d3d3d3 !important;border-bottom-style: solid !important;}&#8221;]<strong>Descri\u00e7\u00e3o<\/strong><\/p>\n<p style=\"font-family: Montserrat,sans-serif; text-align: justify;\">O programa de treinamento e certifica\u00e7\u00e3o de Employer Brand Strategist visa fornecer aos profissionais de RH, Employer Brand, Comunica\u00e7\u00e3o e Marketing e Gerentes de Pessoas o conhecimento, habilidades, ferramentas e estrutura para dominar o Branding do empregador.<\/p>\n<p style=\"font-family: Montserrat,sans-serif; text-align: justify;\">O programa de treinamento online de Marca Empregadora cobre desafios e tarefas estrat\u00e9gicas e operacionais para desenvolver e fortalecer sua experi\u00eancia em atrair e engajar talentos.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4>Escolha do melhor<\/h4>\n<p>Os programas de certifica\u00e7\u00e3o da Employer Brand Academy s\u00e3o preferidos por alguns dos melhores empregadores.[\/vc_column_text][stm_image_carousel grayscale=&#8221;yes&#8221; img_size=&#8221;full&#8221; autoplay=&#8221;yes&#8221; timeout=&#8221;2000&#8243; loop=&#8221;yes&#8221; items=&#8221;5&#8243; items_small_desktop=&#8221;4&#8243; items_tablet=&#8221;3&#8243; items_mobile=&#8221;2&#8243; images=&#8221;3799,3800,3801,3802,3803,3804,3805,3806,3807,3808&#8243; css=&#8221;.vc_custom_1621261974917{margin-top: -20px !important;padding-right: 50px !important;}&#8221;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text css=&#8221;.vc_custom_1640848508111{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f5f5f5 !important;border-left-color: #d3d3d3 !important;border-left-style: solid !important;border-right-color: #d3d3d3 !important;border-right-style: solid !important;border-top-color: #d3d3d3 !important;border-top-style: solid !important;border-bottom-color: #d3d3d3 !important;border-bottom-style: solid !important;}&#8221;]<\/p>\n<h4>O que voc\u00ea vai aprender<\/h4>\n<ul>\n<li>Definindo o escopo do seu projeto de Branding do empregador<\/li>\n<li>Envolvendo a lideran\u00e7a C-suite e gerentes de pessoas<\/li>\n<li>Auditoria de pr\u00e1ticas de RHColetando e analisando dados<\/li>\n<li>Definindo a persona do candidato<\/li>\n<li>Cria\u00e7\u00e3o de uma proposta de valor para o funcion\u00e1rio atraente e estimulante<\/li>\n<li>Repense os fluxos de trabalho organizacionais para otimizar a experi\u00eancia dos funcion\u00e1rios em todos os n\u00edveis<\/li>\n<li>Briefing e escolha de uma ag\u00eancia de cria\u00e7\u00e3o<\/li>\n<li>Planejamento de ponto de contato e desenvolvimento de um sistema para execu\u00e7\u00e3o cont\u00ednua<\/li>\n<li>Implementando sua estrat\u00e9gia de marca empregadora<\/li>\n<li>Medindo ROI<\/li>\n<\/ul>\n<p>[\/vc_column_text][stm_testimonials_carousel style=&#8221;style_2&#8243; category=&#8221;english&#8221; count=&#8221;1&#8243; per_row=&#8221;1&#8243;][vc_empty_space height=&#8221;40px&#8221;][vc_column_text css=&#8221;.vc_custom_1640849320539{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;background-color: #f5f5f5 !important;border-left-color: #d3d3d3 !important;border-left-style: solid !important;border-right-color: #d3d3d3 !important;border-right-style: solid !important;border-top-color: #d3d3d3 !important;border-top-style: solid !important;border-bottom-color: #d3d3d3 !important;border-bottom-style: solid !important;}&#8221;]<\/p>\n<h4>Para quem \u00e9<\/h4>\n<ul style=\"font-weight: 400;\">\n<li>Profissionais de RH<\/li>\n<li>Profissionais de comunica\u00e7\u00e3o corporativa<\/li>\n<li>Profissionais de marketing<\/li>\n<li>Gestores de pessoas que entendem a import\u00e2ncia de atrair e manter os melhores talentos<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div id=\"Content\">\n<div id=\"Translation\">\n<p><strong>Sobre o instrutor do curso<\/strong><\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;3924&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]Ali Ayaz \u00e9 um profissional de neg\u00f3cios cujo impulso implac\u00e1vel para entregar, coragem para desafiar consistentemente e integridade inabal\u00e1vel lhe renderam a reputa\u00e7\u00e3o de um l\u00edder experiente. Ao longo de quase tr\u00eas d\u00e9cadas, ele acumulou ampla experi\u00eancia no mundo dos neg\u00f3cios e 18 anos de experi\u00eancia em consultoria. At\u00e9 o momento, ele viajou para mais de 50 pa\u00edses diferentes para v\u00e1rios empreendimentos de marketing e branding, concluindo com sucesso v\u00e1rios projetos de marca empregadora com empresas multinacionais de primeira linha nos setores automotivo, banc\u00e1rio, FMCG, TI, telecomunica\u00e7\u00f5es e varejo. Ele \u00e9 membro titular do CIPD &#8211; o \u00f3rg\u00e3o profissional de RH e desenvolvimento de pessoas.<\/p>\n<p>Atualmente, Ali atua como Marca Empregadora e Consultor de RH na Modern Management Consulting, onde \u00e9 bem versado n\u00e3o apenas no desenvolvimento da marca do empregador, mas tamb\u00e9m em pesquisas de candidatos e funcion\u00e1rios, recrutamento e engajamento de funcion\u00e1rios. Ele ensina gest\u00e3o de marca empregadora, recursos humanos e fundamentos de gest\u00e3o na Employer Brand Academy online e na European School of Economics em Londres.<\/p>\n<p>Ele tamb\u00e9m escreveu o e-book \u201cF\u00f3rmula secreta para uma marca empregadora aut\u00eantica\u201d, que est\u00e1 dispon\u00edvel para download em <a href=\"https:\/\/aliayaz.com\" target=\"_blank\" rel=\"noopener\">https:\/\/aliayaz.com<\/a>. Ele tamb\u00e9m \u00e9 o fundador da Employer Brand Academy, que oferece cursos online para gest\u00e3o contempor\u00e2nea de recursos humanos. Fora dos neg\u00f3cios e marketing, Ali Ayaz \u00e9 ativo em sua comunidade e \u00e9 volunt\u00e1rio para v\u00e1rios projetos de caridade. Ele tamb\u00e9m \u00e9 um \u00e1vido montanhista e jogador de t\u00eanis.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1621257838604{background-color: #ffffff !important;}&#8221;][vc_widget_sidebar sidebar_id=&#8221;cs-6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1629550906859{margin-top: 30px !important;margin-bottom: -70px !important;background-color: #b4a87d !important;}&#8221;][vc_column][vc_cta h2=&#8221;Torne-se um Profissional de Marca Empregadora de Classe Mundial&#8221; h2_font_container=&#8221;font_size:26px|line_height:30px&#8221; h2_use_theme_fonts=&#8221;yes&#8221; shape=&#8221;square&#8221; style=&#8221;flat&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;Inscreva-se agora &gt;&gt;&#8221; btn_style=&#8221;flat&#8221; btn_color=&#8221;theme_style_1&#8243; btn_size=&#8221;lg&#8221; btn_align=&#8221;right&#8221; use_custom_fonts_h2=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fonline.employerbrandacademy.com%2Fenroll%2F744478|target:_blank&#8221; el_class=&#8221;second_bg_color&#8221; css=&#8221;.vc_custom_1640849519109{background-color: #b4a87d !important;}&#8221;][\/vc_cta][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;3836&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;1px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1621267686664{background: #739dbf url(https:\/\/employerbrandacademy.com\/old\/wp-content\/uploads\/2021\/05\/landing-header-info-bg-eb-practitioner.jpg?id=3852) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_custom_heading stripe_pos=&#8221;hide&#8221; stm_title_font_weight=&#8221;700&#8243; text=&#8221;Estrategista de Marca Empregadora&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:left|color:%23ffffff|line_height:36px&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; subtitle=&#8221;Programa de Certifica\u00e7\u00e3o&#8221; subtitle_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1640851143057{margin-top: 100px !important;margin-bottom: 145px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading stripe_pos=&#8221;hide&#8221; stm_title_font_weight=&#8221;700&#8243; text=&#8221;Torne-se um Profissional de Marca Empregadora de Classe Mundial&#8221; font_container=&#8221;tag:h2|font_size:30px|text_align:left|color:%23b4a77f|line_height:36px&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text css=&#8221;.vc_custom_1640848102815{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px<\/p>\n","protected":false},"author":1,"featured_media":3836,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4166","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/employerbrandacademy.com\/old\/wp-json\/wp\/v2\/pages\/4166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employerbrandacademy.com\/old\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/employerbrandacademy.com\/old\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/employerbrandacademy.com\/old\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/employerbrandacademy.com\/old\/wp-json\/wp\/v2\/comments?post=4166"}],"version-history":[{"count":11,"href":"https:\/\/employerbrandacademy.com\/old\/wp-json\/wp\/v2\/pages\/4166\/revisions"}],"predecessor-version":[{"id":4177,"href":"https:\/\/employerbrandacademy.com\/old\/wp-json\/wp\/v2\/pages\/4166\/revisions\/4177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employerbrandacademy.com\/old\/wp-json\/wp\/v2\/media\/3836"}],"wp:attachment":[{"href":"https:\/\/employerbrandacademy.com\/old\/wp-json\/wp\/v2\/media?parent=4166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}