{"id":3594,"date":"2021-04-26T17:56:56","date_gmt":"2021-04-26T16:56:56","guid":{"rendered":"https:\/\/employerbrandacademy.com\/old\/?p=3594"},"modified":"2023-03-16T20:09:28","modified_gmt":"2023-03-16T20:09:28","slug":"are-employer-brand-and-evp-the-same-thing","status":"publish","type":"post","link":"https:\/\/employerbrandacademy.com\/old\/are-employer-brand-and-evp-the-same-thing\/","title":{"rendered":"Are employer brand and EVP the same thing?"},"content":{"rendered":"

They are absolutely not. The employer brand<\/strong> is the brand you create as an employer by managing the process with a strategic and holistic approach that includes your EVP.<\/span><\/p>\n

EVP (employee value proposition)<\/strong> is a platform that you will use for communication and actions. It is a summary and the base of the experience you promise to candidates and employees.<\/span><\/p>\n

Employer brand management<\/strong> is your strategic planning and management to transform all processes and practices (sourcing, recruitment, talent management, performance management, etc.) from their current situation into an experience aligned with your EVP.<\/span><\/p>\n

In summary, EVP is part of your employer brand, but not all of it.<\/strong><\/span><\/p>\n

How do you create a compelling and distinctive EVP?<\/strong><\/span><\/h3>\n

As I mentioned in my 3.5-step employer brand strategy article<\/a>, you should start creating an EVP by first defining your target audience. Which candidates (Candidate persona) are you targeting, and what value will you propose them (EVP)?<\/span><\/p>\n

It is the stage where you define your target candidate persona, develop your EVP \u2013 the value proposition- and creative work to attract and keep extraordinary talent.<\/span><\/p>\n

I usually do it with a kickstart workshop where I present the interim report and then start talking about the future, the vision of the company and how we should align the talent force according to the business of the organisation.<\/span><\/p>\n

A candidate persona is a semi-fictional representation of your ideal candidate. Define the candidate persona starting by asking<\/span><\/p>\n