{"id":4278,"date":"2022-02-14T12:47:18","date_gmt":"2022-02-14T12:47:18","guid":{"rendered":"https:\/\/employerbrandacademy.com\/old\/?p=4278"},"modified":"2024-04-13T17:39:51","modified_gmt":"2024-04-13T16:39:51","slug":"7-employer-branding-trends-in-2022","status":"publish","type":"post","link":"https:\/\/employerbrandacademy.com\/old\/7-employer-branding-trends-in-2022\/","title":{"rendered":"7 Employer Branding Trends in 2022"},"content":{"rendered":"

Never since the first industrial revolution, the concept of \u201cemployment\u201d had changed so drastically. Startup models, remote or hybrid business models, side-gigs, freelancing, project-based teams\u2026 The roles of employers & employees are different from anyone\u2019s grandparents. Since ever.<\/span><\/p>\n

You might have seen a pattern here. The latest disruptions denote that retaining best-performing employees are more of a problem, rather than attracting new talent. These are all results of accelerated Pandemic burnout. \u201cThe Great Resignation\u201d or \u201cThe Big Quit\u201d showed us that there is also a \u201cgreat listening\u201d of the workforce. After all, the record-high job openings can only be filled by providing employees with what they want.<\/span><\/p>\n

The last few years\u2019 focus on the psychological benefits are still important. Wellbeing, skill development, purpose-oriented culture now have to be supported with very handsome functional benefits like high salaries and inflation of side benefits.<\/span><\/p>\n

Let\u2019s cut it short<\/strong> and see how to manage your employer brand to provide the greatest of Employee Experience and Candidate Experience.<\/span><\/p>\n

1 Redefine Employer Branding<\/strong><\/span><\/h3>\n

As mentioned in When to start Employer Brand communication<\/u>, you already have an employer brand if you started employing. Plus, anytime people interact with your brand (Corporate or otherwise) they build up an image of you as an employer in their minds. \u201cThe devil is in the details\u201d, and people are aware enough these days to see beyond your brand communications. From candidate journey to rejection messages, from the number of innovational products to leader communication\u2026 Every step you take or not take is part of your Employer Brand. So rather than constructing very expensive development programs, you might want to start with revising your people touchpoints.<\/span><\/p>\n

2 Define Brand Ambassadorship<\/strong><\/span><\/h3>\n

Employer Brands also give an idea about corporate culture, as it is a subset of master\/corporate brand. And what is \u201cculture\u201d if not constructed & lived through by people, i.e. employees? In the age of social media, your employees are also representations of your employer brand. Generation Z especially takes a look at existing employees before applying for jobs:<\/span><\/p>\n