While creating your differentiated and unique content, remember the 3-CO rule: Be consistent, coherent, and connected in all your communications. We do not remember the attributes of everyone we got the meet.

How to manage your social media accounts. It’s right there in the name: SOCIAL. That means information runs both ways and that you engage back those who engaged you. This means liking, following, replying, reposting and more. If sufficient resources do not exist for you, or if you treat it as a one-way channel just like traditional media…