Employer Brand Leader Certificate Programme
Employer Brand Leader
CERTIFICATION PROGRAMME
When Talent Shines, Brands Light-Up
Description
Leadership is a hugely complex subject, with over 2 billion results on Google. Yet we have never needed leadership more than we need it now. Predictions show that the world will experience more change in the next 20 years than in the past 200 years combined.
AI, robotics, bitcoin, automation, nanotechnology, gene therapy, climate change, electric cars, and a carbon-neutral economy — these are just some of the mega challenges businesses must navigate. One thing is certain: organisations need more leaders at every level.
We need a new story of leadership — one that doesn’t reside only at the top. Every individual has a duty to step up and lead from where they are.
The 30-day challenge provides practical and elegantly simple solutions to help you learn, adapt, and show up as the best version of yourself.
Choice of the best
Employer Brand Academy’s certificate programmes are preferred by some of the world’s leading employers.
What you will learn
There are three core themes in the 30-day challenge:
• The inner game (mindset and self-belief)
• The outer game (how to inspire and motivate others)
• The bigger game (how to create a positive culture)
Leadership begins with self-leadership. It is also about giving hope to others and building a workplace where people show up to win, not simply to avoid losing.
You will learn:
- How to build strong teams
- How to show up as the best version of yourself
- How to inspire people through change
- How to give effective feedback
- How to be a better coach
- How to support career development in flatter organisations
- How to have difficult conversations
- How to look after your mental wellbeing
- How to bring happiness to work
- How to help others manage work instead of work managing them
Who it is for
- People who currently manage a team and want to raise their game
- New managers who want to build good leadership habits
- HR Directors, Talent Specialists, HR Business Partners, Coaches or Consultants who want to facilitate leadership workshops
- Anyone who wants to make a positive difference, feels they have untapped potential, and wants to grow and develop leaders at every level
Course instructors
Sukhwant
Sukhwant has worked as a leadership facilitator for over 30 years. He founded his consultancy in 1999 and has collaborated with leading brands around the world. He and his team have delivered workshops from Southampton to Shanghai for leadership teams, future leaders, high-potential employees and emerging talent.
He earned his PhD in Psychology from the University of Birmingham in 1988. His life’s work focuses on making leadership practical, making psychology more accessible, and simplifying change. He has written over 10 books on leadership, culture change and personal transformation.
Ali Ayaz
Ali Ayaz is a business professional known for his drive, integrity and ability to challenge the status quo. With nearly three decades of business experience, including 18 years in consultancy, he has travelled to over 50 countries for marketing and branding projects.
He has completed employer brand assignments with multinational blue-chip companies in automotive, banking, FMCG, IT, telecom and retail. He is a chartered member of CIPD, the professional body for HR and people development.
Ali serves as an Employer Brand and HR Consultant at Modern Management Consulting. His expertise includes employer brand development, employee surveys, recruitment and engagement. He teaches employer brand management, HR and management fundamentals at Employer Brand Academy and at the European School of Economics in London.
He is the author of Secret Formula for an Authentic Employer Brand (available at aliayaz.com) and the founder of Employer Brand Academy. Outside of work, Ali volunteers for various charities and enjoys hiking and tennis.