PROGRAMMESMaster your craft.
Employer Brand Academy’s robust curriculum leads the talent management industry in terms of quality and comprehensiveness. To equip our graduates with the full range of employer brand management skills, we cover a wide variety of topics from sourcing to alumni management and measurement of after-effects.
Level I > 2-day classroom training
The complete learning experience platform for EB Practitioners who deal, on a daily basis, with all the practical aspects of employer brand management from content creation to implementation. Participants who complete this module will have a sound understanding as to the rationale, strategy and essentials of effective and inspiring employer brand management.
● Introduction to Employer Brand Academy
● Introduction to Employer Brand Concept
● Employee Engagement
● Brand Management
● Employer Brand Management
● Candidate Experience
● Case Study
Level II > 2-day classroom training
After getting acquainted with the theory of employer brand strategy in the first module, the Employer Brand Manager module takes the participants on a two-day journey where they get to develop employer brand, marketing and communication strategies based on real-life cases. Participants who complete this module will have a strong grip on the ins and outs of a powerful employer brand.
● Brand Management
● Marketing Management
● Corporate Culture & Leadership
● Recruitment & Graduate Recruitment & Recruitment Marketing
● Employer Brand Management
● Case I – Candidate Persona & EVP development
● Case II – Recruitment Campaign
● Case III – Internal Communications
Level III > 3-hour 1-to-1 case study presentation
The Employer Brand Leader module is the black belt of employer brand management. From here on, it’s all about cases. After completing this module, which is about learning and practicing how to assess real-life cases, and develop and manage employer brand strategies for different scenarios, participants will master the art of drawing up and successfully implementing strategic plans for any given case.
● Case Study & 3-hour presentation
● Develop an Employer Brand Strategy
● Present and defend your strategy
Why Employer Brand Academy?Stay Live. Stay Ahead.
In a world that changes at a dizzying pace, attracting talent has become more challenging than ever. Over the last decade, talent has evolved into something live which constantly evolves to adapt to our new technology driven business landscape.
In such a fluid environment, it has become crucial to learn the craft of employer brand management from the right source — one that has both years of hands-on experience and the passion and sense of obligation to hold the pulse of the field to stay abreast with the state of the art. Being the first in the industry, the Employer Brand Academy (EBA) is a prestigious institution that has been helping employer brand professionals from around the world stay ahead of the talent game since 2009. Having welcomed students from 10 countries, EBA is truly an international organisation.
First in the Industry
Being the first in the industry, the Employer Brand Academy is a prestigious institution that has been helping employer brand professionals from around the world stay ahead of the talent game since 2009.
Employer Brand Academy’s well-structured curriculum focuses on equipping participants with the full range of EB management skills from sourcing to alumni management and measurement of after-effects.
Based on one-to-one coaching and real-life tasks, the Employer Brand Academy programme is delivered by seasoned instructors to offer you everything you need for managing your organisation’s employer brand effectively.
Participants can choose from different courses on offer and enjoy the global EBA Hub which offers networking opportunities with other EB professionals from around the world.
SUCCESS STORIESHear it from our graduates
Intrigued? Care to hear more? Here is how some of our alumni feel about their experience with us.
For any questions not answered in this website, you may reach us at:
I had the pleasure to meet Ali Ayaz during couple of Master Classes on Employer Branding is Sofia, Bulgaria. His extensive knowledge from HR and Marketing point of view is undeniable, but what inspired me the most is his strategic approach, practical ideas and recommendations. I found his book “Secret Formulas for an Authentic Employer Brand” as extremely useful and a very good starting point from which to create the Employer Value Proposition of our company. In addition to his proven professionalism, Ali is with a very friendly and kind attitude, always ready to support with accurate advice and different point of view. I am glad that I have the opportunity to know such a dedicated employer brand consultant and I am looking forward to our next engaging and inspiring interaction.
I met Mr. Ali Ayaz while I was writing my PhD thesis on the employer branding perspective. Mr. Ayaz’s different perspectives and directions have guided me to finish my thesis in the best possible way. Later on, the Employer Branding Summit further helped me integrate the notion of employer branding in professional life with the academic world. Through his brand management knowledge and strategic approach, he became an inspiration both to me and to the employees who worked for a company that had embraced employer brand management as a strategy. His book “Secret Formulas for an Authentic Employer brand” is also very valuable, useful and practical for everybody who wants to master and apply employer branding in their organizations. It is a pleasure to meet such a valuable person who is always willing to help in every way possible.
I believe we all experience some rough times when it comes to attracting, engaging and retaining the best people possible in the organizations we work for. Therefore to some extent, the buzz around Employer Branding is understandable and of course, it sounds nice and catchy. But how many of us HRs actually do Employer Branding? Is it translated into our day-to-day activities and processes? Where we should draw the line between HR and Communications and why not Marketing as well? And what concepts from Marketing underpin the whole story behind the employer brand? I was getting quite confused about all of that and was very much aware of how limited my knowledge is in this area and that I merely had an idea about how to start. I had the pleasure to meet Mr. Ali Ayaz, a globally acknowledged professional who has successfully completed around 200 projects on Employer branding for Fortune 500 companies. Thanks to the two-day EB Black Belt Master Class in Sofia, Bulgaria, I had the opportunity to deep-dive into the topic and get back in the office with me being crazy about all the practical ideas that we can kick off as of today.
Enqire NowHave Questions? We're Here to Help!
Stay tuned for EBA Online, the online version of the Employer Brand Academy, which will feature best-in-class training videos, practical tools and useful tips by select experts from the talent management industry.