Employer Brand

Become a World-Class Employer Brand ProfessionalMaster the ins and outs of employer branding with topnotch strategies & insider techniques.


Employer Brand Strategist training and certificate programme aims to provide HR, Employer Brand, Communication & Marketing professionals and People Managers with the knowledge, skills, tools and framework to master employer branding.

Employer brand online training programme covers strategic and operational challenges and tasks to develop and strengthen your expertise in attracting and engaging talent.

With the skills you’ll learn at Employer Brand Academy, you’ll be able to:

  • Attract better talent to your organisation to propel growth at a rapid rate.
  • Engage your employees & inspire them to work at their best by becoming a company they’re proud to be a part of.
  • Build long-lasting loyalty with existing & new employees – improving employee retention, workflow, & happiness.

Choice of the best

Employer Brand Academy’s certificate programmes are preferred by some of the best employers.

What you will learn

By taking this course, you will learn the fundamentals of employer brand management and the steps you need to build your strategy, implement, overcome difficulties, choose the creative agency and measure results:

  • Scoping your employer brand project
  • Engaging C-suite leadership and people managers
  • Auditing HR practices
  • Collecting and Analysing data
  • Defining the candidate persona
  • Creating a compelling and energising Employee Value Proposition
  • Rethink organisational workflows to optimise employee experience across all levels
  • Briefing and choosing a creative agency
  • Touch-point planning and developing a system for ongoing execution
  • Implementing your employer brand strategy
  • Measuring ROI

Who it is for

  • HR professionals
  • Corporate communication professionals
  • Marketing professionals
  • People managers who understand the importance of attracting and keeping the best talent

About course instructor

Ali Ayaz is a business professional whose relentless drive to deliver, courage to consistently challenge, and unwavering integrity have earned him the reputation as a seasoned leader. Over the course of nearly three decades, he has garnered extensive experience in the business world, and 18 years’ experience in consultancy. To date, he has travelled to more than 50 different countries for various marketing and branding ventures, successfully completing various employer brand projects with multinational blue-chip companies in the automotive, banking, FMCG, IT, telecom, and retail industries. He is a chartered member of CIPD – the professional body for HR and people development.

Currently, Ali serves as an Employer Brand and HR Consultant at Modern Management Consulting, where he is well-versed in not only employer brand development, but candidate and employee surveys, recruitment, and employee engagement. He teaches employer brand management, human resources and fundamentals of management at the Employer Brand Academy online and at the European School of Economics in London.

He also authored the e-book, “Secret Formula for an Authentic Employer Brand,” which is available to download at https://aliayaz.com. He is also the founder of Employer Brand Academy that delivers online courses for contemporary human resources management. Outside of business and marketing, Ali Ayaz is active in his community and volunteers for numerous charity projects. He is also an avid hiker and tennis player.

Course intro

This course includes:

  • 26 on-demand videos
  • 1 e-book
  • Quizzes
  • One-to-one mentoring
  • Case study and discussion
  • Downloadable templates
  • Certificate of Achievement

start today

Not ready to enrol yet?

Download our free eBook “Secret Formulas for an Authentic Employer Brand” to learn proven techniques for building a successful employer brand.

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Become a World-Class Employer Brand Strategist