Two main aspects of employer brand management are attraction outside the organisation, for candidates, and retention inside the organisation, for employees.
If your goal is to develop an EVP that will not only shape your external reputation as an employer but also shape your organization's overall approach to people management, the top management team must actively participate in the process.
The terms "employee satisfaction" and "employee engagement" are often used interchangeably. However, understanding the nuances between these two concepts is critical for businesses aiming to foster a supportive and productive workplace environment.
Recruitment marketing, the glitzy front end of attracting talent, uses the allure of brand storytelling and strategic marketing to pique interest, while traditional recruitment focuses on the nuts and bolts of selecting and hiring the right fit for your team.
