Mental and physical availability in employer branding
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Mental availability is the propensity for the brand to is considered in purchasing situations. For this to happen, category buyers must first be exposed to your brand and coded it in a way to keep it in their minds. For this, you need to make your brand famous and distinctive and build associations between your brand with the reasons and occasions for category purchase.