Over the past 15 years, I've worked on over 200 employer brand projects and coached hundreds of people at the Employer Brand Academy. This gave me a huge opportunity to measure, analyze, and prove the effectiveness of this checklist at...
What is an employee value proposition? The EVP is a platform for both communication and action. It provides a key reference point for employer brand management to establish the desired brand associations in the mind of the target audience through consistent...
Per sviluppare una strategia di Employer Brand è necessario dedicare molto tempo per riuscire ad individuare tutti gli obiettivi in base alle singole priorità.
As you develop your employer brand strategy, it can take a lot of time and become frustrating to list and prioritise the things To Do. I want to share a simple step-by-step method...
You worked hard to define your candidate persona and develop your EVP. Now it's time to turn your value propositions into a genuine employee experience...