Mental and physical availability in employer branding
- 19/05/2021
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
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Mental availability is the propensity for the brand to is considered in purchasing situations. For this to happen, category buyers must first be exposed to your brand and coded it in a way to keep it in their minds. For this, you need to make your brand famous and distinctive and build associations between your brand with the reasons and occasions for category purchase.
Are employer brand and EVP the same thing?
- 26/04/2021
- Posted by: Ali Ayaz
- Category: Employer Brand Management
They are absolutely not. The employer brand is the brand you create as an employer by managing the process with a strategic and holistic approach that includes your EVP.
What department manages the employer brand?
- 28/02/2021
- Posted by: Ali Ayaz
- Category: Employer Brand Management
The summary: HR is the answer. There is a simple explanation. Since most of the processes to be managed are under the scope of HR, the Human Resources department manages it.
Employer brand ed EVP sono la stessa cosa?
- 25/01/2021
- Posted by: Ali Ayaz
- Category: Employer Brand Management
They are absolutely not. The employer brand is the brand you create as an employer by managing the process with a strategic and holistic approach that includes your EVP.