Your company has already started communicating its employer brand, whether you are aware of it or not. For example, if people had experienced your recruitment processes, seen your job adverts, somehow came across stories of your employees -they already have...
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or...
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or...
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or...
Over the past 15 years, I've worked on over 200 employer brand projects and coached hundreds of people at the Employer Brand Academy. This gave me a huge opportunity to measure, analyze, and prove the effectiveness of this checklist at...
What is an employee value proposition? The EVP is a platform for both communication and action. It provides a key reference point for employer brand management to establish the desired brand associations in the mind of the target audience through consistent...
Mental availability is the propensity for the brand to is considered in purchasing situations. For this to happen, category buyers must first be exposed to your brand and coded it in a way to keep it in their minds. For...
To convince your precious target audience to apply for a position in your company, you need to know about a model that describes their relationship stage with your company.
