Two main aspects of employer brand management are attraction outside the organisation, for candidates, and retention inside the organisation, for employees.
Talent shortage directly links to three key themes: Employer brand management Sourcing and recruiting specialized talent Talent retention and employee engagement
The increased awareness of the inequities & injustices in the workplace has most candidates concerned with the need for greater diversity, equity, and inclusion in the workplace.
Everybody wants to reach the same talent -those with the highest potential. What’s more, those candidates would also like to enrol with the best employers. So if you are not a “Favorite employer”, then who are you left with?
One of the biggest sources of confusion in the industry is the term “employee branding”. Here are some of the problems you might have come across: Wielding the term instead of “personal branding” of employees
Employer branding or the way you brand your company to create an attractive employer image creates huge differentiation among candidates. These people are looking for a new path in their life so that they can be better off. But what...
Choosing the right agency to bring all your employer brand communication goals to fruition. It seems straightforward. However, this is where most branding projects could be announced dead on arrival.
While creating your differentiated and unique content, remember the 3-CO rule: Be consistent, coherent, and connected in all your communications. We do not remember the attributes of everyone we got the meet.
How to manage your social media accounts. It’s right there in the name: SOCIAL. That means information runs both ways and that you engage back those who engaged you. This means liking, following, replying, reposting and more. If sufficient resources...
Never since the first industrial revolution, the concept of “employment” had changed so drastically. Startup models, remote or hybrid business models, side-gigs, freelancing, project-based teams… The roles of employers & employees are different from anyone’s grandparents. Since ever.
