Choosing the right agency to bring all your employer brand communication goals to fruition. It seems straightforward. However, this is where most branding projects could be announced dead on arrival.
While creating your differentiated and unique content, remember the 3-CO rule: Be consistent, coherent, and connected in all your communications. We do not remember the attributes of everyone we got the meet.
How to manage your social media accounts. It’s right there in the name: SOCIAL. That means information runs both ways and that you engage back those who engaged you. This means liking, following, replying, reposting and more. If sufficient resources...
Never since the first industrial revolution, the concept of “employment” had changed so drastically. Startup models, remote or hybrid business models, side-gigs, freelancing, project-based teams… The roles of employers & employees are different from anyone’s grandparents. Since ever.
Your company has already started communicating its employer brand, whether you are aware of it or not. For example, if people had experienced your recruitment processes, seen your job adverts, somehow came across stories of your employees -they already have...
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or...
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or...
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or...
What is an employee value proposition? The EVP is a platform for both communication and action. It provides a key reference point for employer brand management to establish the desired brand associations in the mind of the target audience through consistent...
Mental availability is the propensity for the brand to is considered in purchasing situations. For this to happen, category buyers must first be exposed to your brand and coded it in a way to keep it in their minds. For...
