Why do you need to define a candidate persona?
- 22/12/2021
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
2 Comments
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or blue/red representing its branding and logo.
Why Employer Branding Matters
- 10/10/2021
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or blue/red representing its branding and logo.
Checklist to build an Employer Brand strategy
- 29/09/2021
- Posted by: Ali Ayaz
- Categories: Employer Brand Management, Employer Branding
Over the past 15 years, I’ve worked on over 200 employer brand projects and coached hundreds of people at the Employer Brand Academy. This gave me a huge opportunity to measure, analyze, and prove the effectiveness of this checklist at scale.
How to create an Employee Value Proposition
- 24/08/2021
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
What is an employee value proposition?
The EVP is a platform for both communication and action. It provides a key reference point for employer brand management to establish the desired brand associations in the mind of the target audience through consistent communication and delivered experience.Mental and physical availability in employer branding
- 19/05/2021
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Mental availability is the propensity for the brand to is considered in purchasing situations. For this to happen, category buyers must first be exposed to your brand and coded it in a way to keep it in their minds. For this, you need to make your brand famous and distinctive and build associations between your brand with the reasons and occasions for category purchase.
Are employer brand and EVP the same thing?
- 26/04/2021
- Posted by: Ali Ayaz
- Category: Employer Brand Management
They are absolutely not. The employer brand is the brand you create as an employer by managing the process with a strategic and holistic approach that includes your EVP.
What department manages the employer brand?
- 28/02/2021
- Posted by: Ali Ayaz
- Category: Employer Brand Management
The summary: HR is the answer. There is a simple explanation. Since most of the processes to be managed are under the scope of HR, the Human Resources department manages it.
AIDA model in employer branding
- 18/02/2021
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
To convince your precious target audience to apply for a position in your company, you need to know about a model that describes their relationship stage with your company.
Employer brand and employer branding – are they the same thing?
- 01/02/2021
- Posted by: Ali Ayaz
- Category: Employer Brand Management
Simon Barrow, the creator of the concept, calls it “employer brand”. He states that employer brand management consists of many aspects and employer branding is one of them…
Employer brand ed EVP sono la stessa cosa?
- 25/01/2021
- Posted by: Ali Ayaz
- Category: Employer Brand Management
They are absolutely not. The employer brand is the brand you create as an employer by managing the process with a strategic and holistic approach that includes your EVP.