7 Questions to ask before selecting an employer brand agency
- 14/04/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
2 Comments
Choosing the right agency to bring all your employer brand communication goals to fruition. It seems straightforward. However, this is where most branding projects could be announced dead on arrival.
29 Best social media content examples for employer branding
- 10/03/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
While creating your differentiated and unique content, remember the 3-CO rule: Be consistent, coherent, and connected in all your communications. We do not remember the attributes of everyone we got the meet.
Social Media in Employer Branding Communication
- 03/03/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
How to manage your social media accounts. It’s right there in the name: SOCIAL. That means information runs both ways and that you engage back those who engaged you. This means liking, following, replying, reposting and more. If sufficient resources do not exist for you, or if you treat it as a one-way channel just like traditional media…
7 Employer Branding Trends in 2022
- 14/02/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Never since the first industrial revolution, the concept of “employment” had changed so drastically. Startup models, remote or hybrid business models, side-gigs, freelancing, project-based teams… The roles of employers & employees are different from anyone’s grandparents. Since ever.
When to start Employer Brand communication
- 20/01/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Your company has already started communicating its employer brand, whether you are aware of it or not. For example, if people had experienced your recruitment processes, seen your job adverts, somehow came across stories of your employees -they already have a perception of you as an employer.
History of Employer Brand
- 13/01/2022
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or blue/red representing its branding and logo.
Why do you need to define a candidate persona?
- 22/12/2021
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or blue/red representing its branding and logo.
Why Employer Branding Matters
- 10/10/2021
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
Can employer branding sometimes even be more important than corporate branding? Corporate branding is how the overall company looks to the rest of the world. When someone thinks of a cold beverage, they think of beautiful and bright red or blue/red representing its branding and logo.
Checklist to build an Employer Brand strategy
- 29/09/2021
- Posted by: Ali Ayaz
- Categories: Employer Brand Management, Employer Branding
Over the past 15 years, I’ve worked on over 200 employer brand projects and coached hundreds of people at the Employer Brand Academy. This gave me a huge opportunity to measure, analyze, and prove the effectiveness of this checklist at scale.
How to create an Employee Value Proposition
- 24/08/2021
- Posted by: Ali Ayaz
- Categories: Employer Branding, Recruitment
What is an employee value proposition?
The EVP is a platform for both communication and action. It provides a key reference point for employer brand management to establish the desired brand associations in the mind of the target audience through consistent communication and delivered experience.